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New consumer research reveals healthy diet messages are not always understood
13 January 2016 – Despite a cultural love of coffee, over a third (39%) of Europeans are uncertain about the potential health benefits of coffee. Coffee remains integrated into the European lifestyle: predominantly drunk at home, at work or in cafes, with 40% of respondents saying coffee gets their day off to a good start.
The consumer research, conducted by the Institute for Scientific Information on Coffee (ISIC), surveyed over 4,000 people across 10 European countries1, to understand their beliefs, behaviours, and knowledge regarding a healthy diet.
